What types of articles work best as Facebook Instant Articles?
Facebook Instant Articles work for any type of article, from daily coverage to long-form, in-depth features.
Do publishers need to create original content for Facebook?
No. Facebook Instant Articles provides a faster, Facebook-native way to distribute the content publishers already produce for their own websites. Every article published as an Instant Article must be published on a news publisher’s website as well. That means when someone shares an Instant Article by email or on Twitter, they also share a link to the publisher’s website.
Why is it a requirement that Instant Articles content must also appear on a publisher’s own website?
Facebook Instant Articles are only available on Facebook’s mobile app. Having a standard web URL that links to a web-based version of the content ensures that shared links to Instant Articles discovered on Facebook remain accessible to any reader on any platform. Without a standard, web-based URL, the article would only be readable via Facebook’s mobile app.
How much work does it take to format content for Instant Articles?
We tried to make it as easy as possible for publishers to produce Facebook Instant Articles. After some basic setup, publishers can automate Instant Article production directly from their own content management systems via RSS. Facebook also provides tools so publishers can see all the items in their Facebook publishing feed and edit or revise content manually. In addition, Facebook provides tools for publishers to preview articles before publication.
Are Instant Articles favored in News Feed ranking?
No. Instant Articles are ranked in News Feed by the same criteria that we use to rank standard articles on the mobile web. News Feed ranks stories based on a number of factors, including the amount people interact with them and how much time people spend reading them.
Do Instant Articles change how publishers or people share on Facebook?
No. Nothing about link-sharing on Facebook changes. Publishers and readers link to articles just as they always have; there’s no need to do anything differently for an Instant Article. Each Instant Article is associated with a URL link, so when a friend or Page shares a link in News Feed, readers on Facebook see the Instant Article version if it is available.
Do Instant Articles impact organic reach on Facebook?
No, Instant Articles are treated like any other stories publishers post to Facebook.
How does Instant Articles influence referral traffic?
Instant Articles lets people read publishers’ content within the Facebook app. In other words, when people read Instant Articles, they no longer visit publishers’ websites directly. Facebook worked with comScore to enable publishers to count Instant Article views in the Facebook app as regular traffic to the publisher, just as on the mobile web.
What kind of readership data does Facebook provide?
Instant Articles allows publishers to track reader-engagement with Facebook’s own content analytics tools. Along with aggregate activity data, Facebook provides publishers with information on article reach and engagement, time spent in each article, scroll-depth and engagement with rich media assets like photos and videos. As with all of Facebook’s data products, no personally identifiable information is shared with third-parties, including publishers.
Can Instant Articles provide more specific data around users’ geography, interests, age, gender, education, household income?
Facebook’s Page and Domain Insights provide data on age, gender, language, and geography breakdown of traffic to your page and domain, both web and native, on an aggregate basis. Facebook’s goal is to provide the same data that publishers are used to having about visitors on the mobile web.
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